Think Different
非同凡想

“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes … the ones who see things differently — they’re not fond of rules, and they have no respect for the status quo. … You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things. … They push the human race forward, and while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think that they can change the world, are the ones who do.”–Apple Inc. (1997 Think Different campaign)


译:致那些疯狂者、不合群者、叛逆者、麻烦制造者、以及格格不入者… 那些以全新角度观察事物者—他们讨厌墨守陈规、他们鄙视安于现状… 你可以引用他们所说的话,你可以反对他们的观点,你可以赞誉或诋毁他们,但唯有一件事你无法做到:你无法忽略他们,因为他们对事情进行变革… 他们推动人类进步,或许有人视他们为疯子,我们看到的却是天才,因为正是那些疯狂到认为他们能改变世界的人,在改变着世界。——苹果公司《非同凡想》广告词,1997年